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With over 2.5 billion disposable paper cups used in the UK each year and the majority being sent to landfill rather than being recycled due to their polyethylene film (1), The Broadwalk Centre in Edgware launched its first Eco Aware recycling campaign on Thursday 30th March to help address the issue.
Alongside local dignitaries including The Worshipful the Mayor of Barnet, Councillor David Longstaff, Kitran Eastman from Barnet Council's Environment Commissioning Group and Cllr Helena Hart, the campaign's launch saw The Broadwalk Centre unveil three dedicated recycling bins which feature separate compartments for plastic cups and liquids. The campaign is designed to encourage Edgware residents and commuters to think twice about the environment, and recycle their empty hot drinks containers into these dedicated bins, rather than the town's normal waste disposal bins on the high street.
To help kick start the campaign, Simply Cups - the campaign's partner with The Broadwalk Centre - also brought along their mascot Cupbert to meet with shoppers throughout the day and pose for photographs.
Angela Brooks, Centre Manager at The Broadwalk Centre, commented:
"We are delighted to unveil this essential and unique campaign to add to The Broadwalk Centre's drive to reduce our carbon footprint. We always encourage our local community to think twice about the impact on the environment and how they can help make Edgware a greener town, so we hope our shoppers and commuters, when purchasing a takeaway drink from us at The Broadwalk or from other outlets on the high street, make use of our specific cup recycling bins."